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White
papers...informational, instructional...or marketing?
White papers,
normally used to address problems and their subsequent solutions, have
begun to dance between strictly informational tools and marketing tools.
White papers are now used as a means of informing the customer, business
or consumer, of the added benefits of purchasing a particular product
over the purchase of a competitor's product.
 If your intent is to
use White Papers for marketing, the issue becomes knowing when the line
between information and marketing has been violated. Readers expect
information from White Papers and when marketing becomes blatant, the
information often finds its way into the round file.
 The information
must be presented in a professional manner and the benefits must be
presented as an integral part of the information. It's a fine line
between holding on to the reader, your potential customer, and losing
them due to overt advertising.
The Pen Pusher has
been doing the dance for years. We know the difference between
educational and advertorial and we don't play around with it when your
business is on the line.
On the other hand, the benefits of your product
or service need to be expressed and we can do it without alienating your
reader and sacrificing your company's integrity.
Call or
email us today for a FREE consultation!
Toll
Free: 888-360-4738
Denver:
303-367-4738
landerson@thepenpusherllc.com |
